Find the Key Account Manager for your region.
Our dedicated builder team is here to help you determine the best options to meet your water heater and HVAC needs.
Find the Key Account Manager for your region.
Our dedicated builder team is here to help you determine the best options to meet your water heater and HVAC needs.
Director of Builder Markets
Shannon Bertuzzi
Shannon brings more than 25 years of sales, marketing and business development experience to her role, where she is responsible for strategic builder initiatives and participant engagement. Her wealth of knowledge, as well as her ability to inspire and foster relationships, has been instrumental on several successful residential, commercial and new construction programs developed throughout her career.
Fast Facts
Hobbies: Travelling, cottaging, kickboxing and being with family and friends
Favourite quote: A positive mindset brings positive things. Be positive. Be true. Be kind.
Best part of work: Encouraging team members to develop, grow and succeed. Working in the homebuilding industry to influence and implement change for both builders and Reliance.
Memorable moment: The birth of two children — and making every day memorable.
Advocacy and Leadership
Shannon Bertuzzi brings a wealth of experience in sales, marketing, and business development, spanning over 25 years. As the Director of Builder Sales at Reliance, she plays a crucial role in driving strategic builder initiatives and fostering participant engagement. Throughout her impressive career, Shannon has made significant contributions to the successful development of numerous residential, commercial, and new construction programs.
Shannon’s expertise extends beyond her professional responsibilities. She is actively involved in various industry organizations and committees, serving as a valuable member of the Simcoe County Home Builder Board of Directors and the MOECC Lake Simcoe Steering Committee. In addition, she has dedicated her time and leadership as a past four-year Board Director for BILD and a three-year Board of Director member for the Durham Home Builder Association.
Recognized for her outstanding advocacy and leadership in promoting sustainable communities, Shannon has been invited to speak at numerous government and municipal events. In 2015, Shannon was honoured with EnerQuality’s Industry Leader of the Year award, further highlighting her exceptional contributions to the industry.
In addition to her impressive accolades, Shannon has also received the highly esteemed CHBA’s Award of Honour. This significant recognition celebrates Shannon’s exceptional local and provincial accomplishments, acknowledging her remarkable contributions to the industry. Her dedication, expertise, and commitment to sustainable development have made her a respected leader in the field of sales, marketing, and business development.
Key Account Manager
Tracey Rieger
Southwestern Ontario Region
Tracey has more than 25 years of experience in sales and account management, especially in executing full sales cycles and product solutions in the areas of hot water tanks, heating and air conditioning for builders.
Fast Facts
Hobbies: Travelling
Favourite quote: Treat clients how you would like to be treated – fairly and honestly.
Best part of work: Being part of a great team. Working with builder partners in Southwestern Ontario whose talents are amazing and communities transform entire neighbourhoods.
Memorable moment: Skydiving
Soar to new heights
Tracey has more than 25 years of experience in sales and account management, especially in executing full sales cycles and product solutions in the areas of hot water tanks, heating and air conditioning for builders.
Tracey brings clear thinking, exceptional service and extensive experience to each project, with a razor-sharp focus on your bottom line and the needs of your homeowners. Guided by a strong work ethic, Tracey is committed to working with builder partners to provide the very best solutions for heating, cooling and hot water to their new home buyer customers.
Tracey is actively involved in local home builders’ associations in her area.
Key Account Manager
Jennifer Hurd
Greater Toronto Area East, Durham
Jennifer is on a mission: to contribute, lead and serve. For over 12 years, she has served as a director on the board of the Durham Region Home Builders’ Association.
Fast Facts
Area of study: Business and sales.
Hobbies: Cooking and golfing.
Favourite quote: Well done is better than well said.
Best part of work: Feeling part of a family that helps and relies on each other.
Memorable moment: Meeting family members for the first time in Scotland.
Joined Reliance: 2007 (for a period of 5 years); and then again in 2018
Service Leadership
Jennifer is on a mission: to contribute, lead and serve. For over 12 years, she has served as a director on the board of the Durham Region Home Builders’ Association, having won the Presidents Star Award in 2008, 2009 and 2010 and in 2013/2014 served as the association’s president. Jennifer has also been a board member and on the selection committee for Habitat for Humanity in her region.
In 2008, 2009 and 2010, Jennifer received the President’s Sales Award for Reliance.
Her dedication, strong interpersonal skills and experience in the new construction industry make a positive impact on her clients and their businesses each and every day.
Key Account Manager
Rick Coker
Hamilton, Halton, Niagara Region and Western Canada
I have over than 25 years of experience in Management and Account Management and bring a tremendous work ethic and the ability to think out of the box to provide solutions.
Fast Facts
Hobbies: Travelling, Avid Music listener
Favourite quote: The greatest glory in living lies not in never falling, but in rising every time we fall.
Best part of work: Working in the Building Industry and being able to provide solutions that make a real difference for Homeowners through out the province and country.
Memorable moment: Living in Tobago
Soar to new heights
I have over than 25 years of experience in Management and Account Management and bring a tremendous work ethic and the ability to think out of the box to provide solutions.
I have always been proud to provide, exceptional service and extensive experience to all builder projects no matter the size or scope. I believe in providing builders the best opportunity to improve on their bottom line while allowing them to maintain prices for their homeowners that keep them competitive. I am a strong believer in waking up every morning with a chance to make a difference by simply always doing your best and bringing your “A” game. Always do a checkup from the neck up to insure you are ready to deliver the best results every day.
I have been involved in the building industry at all levels from being a member, sitting on a variety of boards and as well I am a former President of the PKHBA
Key Account Manager
Feddie Osman
Ottawa and Eastern Ontario
Feddie Osman is an accomplished professional in the HVAC industry, honoured with prestigious President’s Awards from two of Canada’s largest HVAC companies.
With an impressive 18-year tenure, he has excelled in sales leadership, coaching, and mentoring, playing a pivotal role in training numerous HVAC professionals from various companies.
Fast Facts
Hobbies: Feddie is an avid sports enthusiast, both participating in and spectating various sports.
Favourite quote: Work Hard, Be Humble, Stay Kind
Best part of work: There is no I in Team. We all work and support one another to achieve collective success!
Teamwork Makes The Dream Work
Advocacy and Leadership
Feddie’s success is deeply rooted in his commitment to knowledge, fostering strong relationships, and upholding unwavering integrity.
Notably, Feddie finds immense satisfaction in striving to provide customers with a world-class experience, treating them with the utmost care and respect. He firmly believes in treating others the way he would want to be treated, emphasizing the importance of exceptional customer service.
Key Account Manager
Carla Agostino
Hamilton CMA
Carla Agostino has been with Reliance Home Comfort for close to 30 years, working in the new home construction market. Carla is an active member of home builders’ associations and has, in particular, an extensive record of contribution with and recognition from the Hamilton/Halton Home Builders’ Association, holding various positions on the board and serving as its president in 2012.
Fast Facts
Area of study: Politics and Business.
Hobbies: Traveling and pottery.
Favourite quote: Everything and everyone comes into your life for a reason. You just need to look and listen.
Best part of work: Building relationships; providing builders with solutions that provide home comfort.
Memorable moment: Making dad proud by breaking down gender barriers and winning the Superwoman Award from the local home builders’ association.
Joined Reliance: 1990
Carla Agostino has been with Reliance Home Comfort for over 34 years, working in the new home construction market for the last 20. Carla is an active member of home builders’ associations and has an extensive record of contribution with and recognition from the Hamilton/Halton Home Builders’ Association, holding various positions on the board and serving as its president in 2012. From this same association, Carla has been awarded the prestigious President’s Award (2005 and 2007) and Distinguished Service Award (2011). Under her leadership, Reliance was named Member of the Year in 2008, 2009 and again in 2010.
In 2018, the association awarded Carla with a special “Superwoman Award”.
Technical Support Manager
Paolo Spinosa
Paolo offers more than 25 years of experience in the HVAC industry. Working closely with distributors, contractors and manufacturers, he’s particularly focused on shipping logistics and distribution, equipment sales, technical engineering and manufacturing as well as construction.
Fast Facts
Hobbies: Travelling and making the most of my time with family and friends
Favourite quote: Learn from today’s mistakes to make tomorrow better.
Memorable moment: Driving through the Italian countryside while on vacation with my son.
Advocacy and Leadership
Paolo offers more than 25 years of experience in the HVAC industry. Working closely with distributors, contractors and manufacturers, he’s particularly focused on shipping logistics and distribution, equipment sales, technical engineering and manufacturing as well as construction.