Find the Key Account Manager for your region.

Our dedicated builder team is here to help you determine the best options to meet your water heater and HVAC needs.

Director of Builder Markets

Shannon Bertuzzi

SBertuzzi@reliancecomfort.com

416-347-0465

Shannon brings more than 25 years of sales, marketing and business development experience to her role, where she is responsible for strategic builder initiatives and participant engagement. Her wealth of knowledge, as well as her ability to inspire and foster relationships, has been instrumental on several successful residential, commercial and new construction programs developed throughout her career.

Fast Facts

Hobbies: Travelling, cottaging, kickboxing and being with family and friends

Favourite quote: A positive mindset brings positive things. Be positive. Be true. Be kind.

Best part of work:  Encouraging team members to develop, grow and succeed. Working in the homebuilding industry to influence and implement change for both builders and Reliance.

Memorable moment:  The birth of two children — and making every day memorable.

Advocacy and Leadership

Shannon brings more than 25 years of sales, marketing and business development experience to her role, where she is responsible for strategic builder initiatives and participant engagement. Her wealth of knowledge, as well as her ability to inspire and foster relationships, has been instrumental on several successful residential, commercial and new construction programs developed throughout her career. And she has spoken at many government and municipal events, receiving many letters of commendation from leaders for her enthusiasm and efforts at promoting sustainable communities.

Shannon sits on the Simcoe County Home Builder Board of Directors and MOECC Lake Simcoe Steering Committee. She is also past four-year Board Director for BILD and past three-year Board of Director member for the Durham Home Builder Association. In 2015 she won EnerQuality’s Industry Leader of the Year award in recognition of extraordinary advocacy and leadership in driving the growth of energy efficiency and green building in Ontario.

Key Account Manager

Tracey Rieger

Southwestern Ontario Region

Trieger2@reliancecomfort.com

289-230-6492

Tracey has more than 25 years of experience in sales and account management, especially in executing full sales cycles and product solutions in the areas of hot water tanks, heating and air conditioning for builders.

Fast Facts

Hobbies: Travelling

Favourite quote: Treat clients how you would like to be treated – fairly and honestly.

Best part of work: Being part of a great team. Working with builder partners in Southwestern Ontario whose talents are amazing and communities transform entire neighbourhoods.

Memorable moment: Skydiving

Soar to new heights

Tracey has more than 25 years of experience in sales and account management, especially in executing full sales cycles and product solutions in the areas of hot water tanks, heating and air conditioning for builders.

Tracey brings clear thinking, exceptional service and extensive experience to each project, with a razor-sharp focus on your bottom line and the needs of your homeowners. Guided by a strong work ethic, Tracey is committed to working with builder partners to provide the very best solutions for heating, cooling and hot water to their new home buyer customers.

Tracey is actively involved in local home builders’ associations in her area.

Key Account Manager

Jennifer Hurd

Greater Toronto Area East, Durham

jhurd@reliancecomfort.com

647-880-7973

Jennifer is on a mission: to contribute, lead and serve. For over 12 years, she has served as a director on the board of the Durham Region Home Builders’ Association.

Fast Facts

Area of study: Business and sales.

Hobbies: Cooking and golfing.

Favourite quote: Well done is better than well said.

Best part of work: Feeling part of a family that helps and relies on each other.

Memorable moment: Meeting family members for the first time in Scotland.

Joined Reliance: 2007 (for a period of 5 years); and then again in 2018

Service Leadership

Jennifer is on a mission: to contribute, lead and serve. For over 12 years, she has served as a director on the board of the Durham Region Home Builders’ Association, having won the Presidents Star Award in 2008, 2009 and 2010 and in 2013/2014 served as the association’s president. Jennifer has also been a board member and on the selection committee for Habitat for Humanity in her region.

In 2008, 2009 and 2010, Jennifer received the President’s Sales Award for Reliance.

Her dedication, strong interpersonal skills and experience in the new construction industry make a positive impact on her clients and their businesses each and every day.

Key Account Manager

Phil Assad

passad@reliancecomfort.com

613-850-2470

Phil offers Reliance builder customers more than a decade of experience in the construction industry. Born and raised in Ottawa with a diploma in construction engineering, he’s always working hard to provide top-class care and service — and he’s passionate about connecting his industry partners with great Reliance products and services.

Fast Facts

Hobbies: Phil is an avid rugby player who enjoys playing for and supporting his local club

Favourite quote: Integrity is doing the right thing even when no one is watching.

Best part of work: Phil enjoys challenging projects, problem solving and building strong relationships

Memorable moment: Spending time visiting family and skiing in the rocky mountains

A passion for providing top-class care

Phil offers Reliance builder customers more than a decade of experience in the construction industry. Born and raised in Ottawa with a diploma in construction engineering, he’s always working hard to provide top-class care and service — and he’s passionate about connecting his industry partners with great Reliance products and services.

When Phil isn’t growing and developing business relationships within the construction and commercial industries, he loves playing rugby and supporting his local club, as well as winding down at the cottage.

Key Account Manager

Rick Coker

Hamilton, Halton, Niagara Region and Western Canada

Rcoker2@reliancecomfort.com

I have over than 25 years of experience in Management and Account Management and bring a tremendous work ethic and the ability to think out of the box to provide solutions.

Fast Facts

Hobbies: Travelling, Avid Music listener

Favourite quote: The greatest glory in living lies not in never falling, but in rising every time we fall.

Best part of work: Working in the Building Industry and being able to provide solutions that make a real difference for Homeowners through out the province and country.

Memorable moment: Living in Tobago

Soar to new heights

I have over than 25 years of experience in Management and Account Management and bring a tremendous work ethic and the ability to think out of the box to provide solutions.

I have always been proud to provide, exceptional service and extensive experience to all builder projects no matter the size or scope. I believe in providing builders the best opportunity to improve on their bottom line while allowing them to maintain prices for their homeowners that keep them competitive. I am a strong believer in waking up every morning with a chance to make a difference by simply always doing your best and bringing your “A” game. Always do a checkup from the neck up to insure you are ready to deliver the best results every day.

I have been involved in the building industry at all levels from being a member, sitting on a variety of boards and as well I am a former President of the PKHBA